Moral Dilemmas from the Future

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Moral Dilemmas from the Future

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I came across this extremely interesting article that not only gives us a peek into the near future, but also highlights the increasing complexity and moral high seas that businesses need to, and will have to navigate around in the years to come.

Google has been able to predict regional flu trends since 2008 or earlier. And given that most people share with her (I refer to her as Ms. Google) more than they share with close friends and family, Google has been getting increasingly good at predicting if someone may have a certain condition or illness, based on their searches and perhaps the mention of some symptoms, which ordinarily might not raise any red flags.

This article basically talks about whether, in such a situation, Google should, or is, responsible to tell the user that they might be ill, or just go about with business as usual, providing search results and nothing more.

While most of us might have a direct, personal answer to the question, either a ‘most certainly Google should tell me’, or ‘hell no!’, the problem gets more complicated with the large number of false positives (a.k.a. false alarms) and the astronomical medical costs associated with it; not to mention the number of angry users who might perhaps consider suing Google for medical expenses over the incorrect information it gave them out of a moral obligation it may have felt towards its users.

The problem (and article) doesn’t stop with Google, but also touches upon an older but extremely important topic about self-driving cars and the choices they’ll be making on our behalf. Imagine a situation where you, the owner of an autonomous car, are being driven toward a group of people who are irresponsibly standing in the middle of the road. Would you rather your car hit them, or manage to avoid them, but end up hitting a wall that kills you? Or the choice your car might one day make between one of two similar, unavoidable eventualities.

Coming back to the Google problem, while Google’s accuracy has only been getting better with time and searches, it deals with everything from user reactions to health insurance coverage, etc.; all of which makes it a very interesting and complex question to answer.

You should really read this one!

Here’s the article link.

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Websites: www.ateamstrategy.in & www.thinkateam.in

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To Drive or not to Drive?

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50 Years of the Mini, Goodwood Revival 2009

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There was an extremely interesting article on Business Insider recently about the future of driving. From replacing the horse as a mode of transport barely a century ago, we are now at a point where the big question is about whether to replace the driver or not.

The article approaches the subject of drivers and cars themselves, from multiple points of view. One, being that of Morgan Stanley’s auto analyst who sees a future that works on an Uber kind of model, where you and me don’t own cars, but merely use them as a service when needed.

The next view comes from that of a Citi analyst, who feels that owning cars is almost an irreplaceable part of our lives, even if, for most part, they’re just sitting there doing nothing.

Into the mix, come companies of the future, like Tesla and Google. Google, with their Google Chauffeur (the software that runs their self-driving cars), seems future-safe, whichever direction the future approaches from.

Tesla, on the other hand, might prefer to sell cars to individuals, the total numbers being more than it being offered by companies as a service. And with their ginormous capacities to manufacture rechargeable batteries, it may not be too bad even if the future of car transport is reduced to that of a service.

While this shift will take some time to come, what, according to you, might be a better way to go forward? Would it be the Uber kind of model, where you can hire a car (self-driving or otherwise), or would you rather own the car, and the costs that come with it, and use it only for a fraction of the time?

You can read the whole Business Insider article here: Tesla is in the middle of a debate about the future of driving

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Mercedes self drive

Image: A Mercedes-Benz self-driving prototype

Big Bizarre

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I dropped into the Big Bazaar store for a bit last night (not out of choice, if you must know). But I must say, they’ve really re-done the place, in a good way. Impressive, must say. The section as soon as I entered, was for clothes, and it  looked like a section at the more popular multi-brand stores around. If you remember the old Big Bazaar, you’d know the difference.

Anyway, I was walking around when I happened to glance up a random t-shirt on display. And the label on it read a brand called “Spunk”.

Now isn’t that a bit of an odd name for a brand of clothes and shoes, by any measure of imagination and humour? I thought it was amusing as such, assuming it to be a Big Bazaar brand itself. It got more interesting when I  looked up later and found a “Made in USA” brand of mostly spandex clothing that went by the name Spunkwear.

While I’m not sure if it’s the same brand that’s retailing at Big Bazaar and online at FutureBazaar, on Zazzle, and so on, it still is a strange name.

Especially since the  definitions of spunk vary from ‘spirit’ to ‘semen’.

 

 

 

Search Better

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You know how you sometimes Google for something or even search for particular documents/ pdf reports on a site, and how random and usually irrelevant results pop up on the top search page.

And you know how Google has the +1 recommendation option on search results.

Yeah, so what if Google, the online shopping site folk, as well as most other websites who offer options to search their website, had an option (perhaps similar to a ‘Like’ button on FB, whereby individuals who have entered a search, can click on results that they feel do not match the search query. That way, after a listing hits a predetermined number of ‘clicks’ on the ‘wrong result’ button, it would alert the IT/ admin folk, who could then verify and accordingly change tags, etc. to improve all future searches progressively.

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